Cinema: Change of Heart

After deep soul-searching and some well-considered arithmetic, the movie industry is cuddling up to the little monster that gave it such a scare a few years ago. Items:

¶ 20th Century-Fox announced that it will completely overhaul a ten-stage Hollywood studio at a cost of "several million dollars" for full TV film production.

¶ One exhibitor (National Theatres, Inc.) proved that TV advertising can be a more effective box-office draw than newspaper ads. A spot check of 20.000 Denver and Kansas City- moviegoers indicated that 35.1% were drawn by newspapers to see Walt Disney's 20,000 Leagues Under the Sea, 38.5% were drawn...

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