The nation's auto dealers, at first unable to keep up with orders for 1955 models (TIME, Dec. 13), last week found themselves in the middle of the midwinter seasonal slump. All over the U.S., car buyers were demanding, and getting, fat discounts. While cars were still selling well, dealers were hard put to keep up with the busy assembly lines.
This week General Motors stepped in to keep discounting from demoralizing the industry as it did in 1954, when marginal dealers unloaded surplus stocks at less than cost to used-car dealers. Said...
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