RCA Victor, biggest of all U.S. record manufacturers, took a bold step, chopped from 40% to 23% off its highest-priced LPs and EPs (mostly classical music). All Victor twelve-inch LPs (except original-cast show albums) now list at $3.98, all ten-inch at $2.98 apiece.
The record-price situation has long been as complicated as a Stravinsky score. A single company might have as many as 21 different "suggested list prices," for its different lines, speeds and performances, ranging from 89ยข to $5.95. Furthermore, record dealers offer discounts, some as high as 30%, so that a customer might buy a $5.95 LP in one shop...
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