The Hemisphere: Trade Comeback

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Between bartering and salesmanship, Germans pushed their 1954 exports to Latin America above the $500 million mark, compared to the prewar record of $200 million plus. Nevertheless, German businessmen are far from satisfied. Once their share of the Latin American market was 15%; now, because the market is vastly bigger, their $500 million cut represents only 10%. Germany may find the going tougher as she increasingly crowds the U.S., which supplied a third of the Latin American market before World War II and now supplies one-half. The German comeback has not seriously affected U.S. exporters as yet, but-plenty of them are beginning to take a hard second look at their busy German competitors.