A Letter From The Publisher, Jul. 12, 1954

We recently mailed out to journalists, educators and advertisers a booklet entitled A Matter of Manner. Its purpose is to highlight the quality of TIME'S writing, a quality that we are inclined to take for granted when we think in terms of TIME'S primary job of covering the news.

"This booklet," the foreword points out, "disregards the matter of TIME'S reporting to concentrate on the manner. What you will find are 'fragments'—sometimes a whole story, but as often as not a single sentence from a story, or a paragraph." Early reactions have been so favorable that I thought regular TIME-readers might...

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