The New Magic Word in Industry: The New Magic Word in Industry

DIVERSIFICATION

GROW or Die" is the chief axiom of U.S. businessmen. Never have more businesses grown faster—and fewer died—than in the years since war's end. But size alone is not the remarkable thing about this business growth.

The most significant point is how U.S.

corporations have been finding new products and new markets, branching out into new fields. Diversification has become so popular that it is almost a fetish.

Most industrialists diversify to 1) hedge against recession, 2) even out seasonal ups and downs, 3) give a company room to grow, 4) make up for the cyclical swings of a market. For example, to...

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