Radio: The Busy Air, Jun. 28, 1954

CJ The DuMont and ABC television networks, which carried the McCarthy-Army hearings live through 36 days and 186½ hours of testimony, figured out what the public service cost them. ABC paid about $500,000 out of pocket to feed the hearings to as many as 71 outlets, estimated that it would have cost an advertiser $2,700,000 to sponsor the entire telecast of the hearings. The smaller (ten stations) DuMont network used $700,000 worth of air time to carry the hearings, would not say how much the telecasts actually cost.

After the first two days the West Coast did not get a chance to...

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