They Are Teaching a Lesson in Retailing

FOR many U.S. retailers, the greatest worry is not a recession. It is a fear of the discount houses at which shoppers can buy electrical appliances and hundreds of other articles at 20% to 40% off the list price. Since World War II, discount houses have cropped up in almost every large U.S. city; there are now some 6,000 stores, which operate from Maine to the Mexican border. This year, total discount-house sales in the nation will be about $5 billion. Many small retailers worry that the booming discount houses will do to them what...

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