The Press: The New Magazine of Sport

After quietly circulating two trial issues to admen, topflight sport figures, and others, TIME Inc. this week officially announced a new weekly magazine "to report and illustrate the wonderful world of sport." The first issue of the 25¢ ($7.50 a year), TIME-size weekly is planned for the second Friday in August, will come out every Friday thereafter. TIME Inc. is bringing out the first national sport-magazine weekly because of the new emphasis in American life on leisure-time activity and sports.

The magazine, still to be named, has an advertising rate based on a circulation of 450,000, and circulation will be carefully...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!