As boss of the Greyhound Corp., Orville Swan Caesar, 61, heads the biggest transportation system in the world (10.6 billion passenger-miles traveled last year). But he is still not satisfied. Last week he announced "the start of a new era," ushered in by a new bus. Next month the first of 500 Scenicruisers, costing $25 million, will start rolling off the line at General Motors Corp. and go into service between New York and Miami.

On the drawing boards since early in World War II, the $50,000 Scenicruiser incorporates some features first intro...

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