PERSONNEL: Changes of the Week, Apr. 19, 1954

¶ Charles G. Mortimer, 53, moved up from executive vice president to president of General Foods Corp., largest U.S. maker of packaged foods (Birds Eye, Maxwell House, Jell-0, Swans Down, Baker's Chocolate, Gaines Dog Food, etc.). He succeeds Austin S. Igleheart, who became board chairman. A onetime adman, Mortimer discovered one day that Postum Co. (predecessor of General Foods) had just bought Sanka and, "with only a phone call," had canceled his profitable Sanka account, handed it over to a rival agency. Later the company saw the mistake and in 1928 hired him as Sanka's advertising manager. Brooklyn-born Mortimer...

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