"JUST LOOK AT WHAT'S HAPPENING IN BOSTON," said a full-page ad that ran in the Boston Post and six New York, Chicago and other metropolitan papers last week. What was happening, as an accompanying chart made clear, was that the Post had gained more than 100,000 advertising lines over a year ago, v. a minute gain for Hearst's Record-American, a drop of more than 175,000 lines for the Globe, and a drop of more than 300,000 for the Herald-Traveler. What was also happening in Boston was the hottest newspaper war in years.
It started nearly two years ago, when Jack-of-all-trades John Fox,...
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