WALL STREET: Investment-As-You-Go

To attract small investors and money that is now going into savings accounts, the New York Stock Exchange last week began selling stocks on a monthly (or quarterly) buy-on-your-budget basis. Under the plan, promoted by Exchange President Keith Funston, the investor signs up to pay his broker a definite sum (from $40 to $999) every month or every quarter. The customer is credited with as many shares and fractions of shares as his money can buy (less the regular commission of up to 6%). Stockholders will earn dividends even on their fractions of shares, but will have voting rights...

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