AUTOMAKERS decided that their 1,700,000-car goal for 1954's first quarter was too optimistic, will probably miss it by at least 12%. Both Ford and Chevrolet have announced "slight" production cuts; Plymouth, already cut back 20%, will drop another 10% and lay off 8,650 more workers. Biggest reason: high dealer stocks of unsold 1953 models.
GENERAL Electric has decided that CBS's newly patented color-telecasting camera (the "Chroma-coder") is so good that it has made a deal with CBS to manufacture it under license. The deal points up CBS's fast progress in compatible electronic color since the failure of its mechanical spinning disk system.
RICH...
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