A Letter From The Publisher, Feb. 8, 1954

In Chicago recently, a group of the TIME staff gathered ostensibly to drink a toast to John McLatchie, TIME'S new advertising sales director. Actually, it was a surprise party staged to honor one of the Chicago office's advertising salesmen. Frank McDonald, on the 25th anniversary of his coming to TIME.

Since McDonald's career spans most of TIME'S history, I would like to tell you something about this veteran salesman.

McDonald joined TIME'S sales staff on Jan. 1, 1929, six years after TIME first appeared. "In those days," he remembers, "all too frequently a TIME salesman would send in his name to the front...

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