MODERN LIVING: Man, Oh Man!

As the U.S. population has grown, it has shifted from the cities to the suburbs. In Chicago last week, Sears, Roebuck's Retail Sales Manager Clarence C. Choyce told an admen's convention just how big the shift has been, and what it means in terms of changing markets. A few Choyce words:

"A study of 32 of the metropolitan areas . . . showed that in the central cities of 27 of these areas, the number of retail stores had decreased by as much as 20%. Increases in the number of retail outlets in the suburbs, however, were as great as...

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