RETAIL TRADE: How to Start a War

Crosley got into the color TV race last week. It has been licensed to manufacture the "Chromatron" color tube invented by Nobel Prizewinner Ernest O. Lawrence and developed by Paramount Pictures Corp.'s TV labs. Crosley said it already has a pilot line turning out the new tube on a limited scale, and promised a wide range of advantages for its new product: large, rectangular pictures, excellent color definition and easy mass production.

Though Crosley was careful to say that full mass production is still a long way off, the announcement added to the confusion over color that has the industry...

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