"Most of us have a job in which there are some eight balls that we're associated with," said Topeka's famed psychiatrist, Dr. William Menninger (TIME, Oct. 25, 1948), in a talk last week to a Chicago convention of 1,500 supermarket executives. Menninger had come to plead that U.S. industry, which provides first-aid stations for physical ills, should start providing the same service for emotional ills.

"It is the smart man," said Psychiatrist Menninger, "who recognizes that all of us are a little queer at times." He pointed out that 70% of the...

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