GOODS & SERVICES: New Ideas, Oct. 12, 1953


Counter Coverage. Chicago's Carson, Pirie Scott & Co. became the first U.S. department store to sell all types of insurance over the counter. Shoppers can buy protection for anything from their cars to their lives, pay premiums through Carson's regular charge accounts and deferred payment plans. For 50¢ a week, a customer can insure himself (for $500) against death while traveling. Another policy will insure shoppers' purchases before they are taken out of the store.

Sister Transistor. General Electric announced a tiny electronic capacitor that is designed to work as a companion to the transistor. About as big as a...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!