GOODS & SERVICES: New Ideas, Oct. 12, 1953

GOODS & SERVICES

Counter Coverage. Chicago's Carson, Pirie Scott & Co. became the first U.S. department store to sell all types of insurance over the counter. Shoppers can buy protection for anything from their cars to their lives, pay premiums through Carson's regular charge accounts and deferred payment plans. For 50¢ a week, a customer can insure himself (for $500) against death while traveling. Another policy will insure shoppers' purchases before they are taken out of the store.

Sister Transistor. General Electric announced a tiny electronic capacitor that is designed to work as a companion to the transistor. About as big as a...

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