RETAIL TRADE: Tip on the Market

On sale in New York last week went L & M Filters, the first entry of the Big Three into the filter-tip cigarette market. Liggett & Myers Tobacco Co. (Chesterfield), third largest U.S. cigarette maker,* priced its filters at about 9¢ more a pack than regular cigarettes.

L & M's filter will be bucking some heavy competition. Though the filter cigarettes sold last year (close to 5 billion) were only 1.1% of total U.S. consumption, they were 58% more than in 1951, and sales this year are running at least double those of...

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