ADVERTISING: One-Eyed Flattery

As soon as the ad appeared in The New Yorker last fall, all eyes were green in Manhattan's ad alley. "The Man in the Hathaway Shirt" depicted a white-shirted, debonair-looking fellow who was given a peculiar air of distinction by a black patch over his right eye. The ad was the inspiration of British-born David Ogilvy, 41, vice president of Manhattan's Hewitt, Ogilvy, Benson & Mather, Inc. He got the idea from pictures of ex-Ambassador Lewis Douglas, who has worn a patch ever since he lost the sight of one eye in...

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