MODERN LIVING: Everyone a Painter

Never before has the paint industry had such a winter. Said the Glidden Co.'s President Dwight P. Joyce: "We used to spend the winter building up an inventory for spring. Now our plants are busy turning out latex-based paints which we sell as fast as we can make them."

The $1 billion paint industry gets most of the credit for the drastic change in its market. By plugging new, easy-to-apply paints and labor-saving devices, it now sells 75% of its paint direct to householders, not to journeymen painters. And thanks to the high cost of painters, the industry is well...

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