Most Americans—including some who would insist that art gives them a pain—like pretty pictures on calendars. On the opposite page are reproduced three of the biggest-selling calendar pictures for 1952. All are published by the St. Paul firm of Brown & Bigelow (TIME, July 5, 1948), which supplies half of the 120 million commercial calendars made in the U.S. each year. These three paintings reflect the three most popular categories of calendar art:

1. Girls. Chicago's Gillette Elvgren, a whiz in this field, did Fresh Breeze. He says that all his girls are "the Minnesota type, naive and fresh"—eyes set wide apart,...

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