Art: Uncommercial Duveen

One of Manhattan's best addresses has long been 720 Fifth Avenue. There, for 40 years, Duveen Bros., dealers in old masters, have peddled Rembrandts, Raphaels and Gainsboroughs to Mellons, Morgans and Rockefellers. Last week Duveen's had moved into new and smaller quarters on a residential side street. The reason: "The old location was getting a bit too commercial."

Duveen's new headquarters shows other signs of the times. Now the firm's $10 million collection, heretofore seen only by customers with a million-dollar gleam in their eyes, will be on rotating display downstairs, where anyone...

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