RETAIL TRADE: The Supermerchants

Even blasé New Yorkers gawked at the razzle-dazzle last week when Food Fair Stores Inc. opened two spick & span new supermarkets. Skywriting planes swept overhead. Models paraded by in hats adorned with lobsters and sirloin steaks. Mayor Impellitteri came to shop, Tex & Jinx McCrary put on a broadcast, and television's Dagmar, surrounded by a crowd of 7,000, had her automobile license plates ripped off as souvenirs. Inside the air-conditioned stores, shoppers snatched at bargains (chicken at 39¢ a lb.), boggled at such curiosities as ostrich eggs at $45 apiece, llama steaks at $2.50 a lb.

All this whoopla was...

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