RETAIL TRADE: The Supermerchants

Even blasé New Yorkers gawked at the razzle-dazzle last week when Food Fair Stores Inc. opened two spick & span new supermarkets. Skywriting planes swept overhead. Models paraded by in hats adorned with lobsters and sirloin steaks. Mayor Impellitteri came to shop, Tex & Jinx McCrary put on a broadcast, and television's Dagmar, surrounded by a crowd of 7,000, had her automobile license plates ripped off as souvenirs. Inside the air-conditioned stores, shoppers snatched at bargains (chicken at 39¢ a lb.), boggled at such curiosities as ostrich eggs at $45 apiece, llama steaks at $2.50 a lb.

All this whoopla was...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!