What do U.S. audiences really think of the big names of television? After interviewing 400 families, Chicago's Social Research, Inc. this week published its findings, embellished by some marginal notes of its own. Items:
Milton Berle is "acknowledged to be the king of TV entertainers, but he is not universally liked by his subjects," many of whom think him "an extreme egotist" and "rude." His humor "does tend to emphasize physical action," and "the viewer feels uncomfortable when Berle is obnoxious and gets applause for it . . . In summary, Berle violates a major value of American societythat of self-control."
Ken Murray...
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