Radio: The New Shows

Strike It Rich (weekdays 11:30 a.m., CBS-TV), a veteran radio giveaway, makes its TV bow with a noisy M.C. (Warren Hull), an even noisier studio audience, and a batch of contestants who can win as much as $500 (sample question: "What great U.S. President married Martha Custis?"). Before, during and after the questions, Sponsor Colgate-Palmolive-Peet hawks its products with giant display cards, man-sized toothpaste tubes, animated cartoons, singing commercials, and free samples dumped in each contestant's lap.

Altar Bound (weekdays 4:15 P-M)-, ABC), transcribed at Los Angeles' Marriage License Bureau, turns loose an...

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