Medicine: Dietary Supplement

In easygoing Lafayette, La. (pop. 19,210), 425 factory workers bustled each working day last week turning out more than 100,000 bottles of a murky brown liquid that tastes something like bilge water, and smells worse. The patent medicine called Hadacol has been such a resounding success in 14 Southern states that its backers expect this year to sell $20,000,000 worth (in 8-oz. bottles at $1.25, or in the 24-oz. family "jug" at $3.50).

Very Sassy. The man responsible for the murky brown medicine is Louisiana's plump State Senator Dudley J. LeBlanc, 56, who had to rustle up a new business after he...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!