The Press: Flattery

Last week, year-old Quick took seven-column newspaper ads to compliment itself on attaining a circulation of 850,000, although it was still in & out of the red from week to week. The Cowles brothers' dehydrated news and picture weekly (4 by 6 in.) got a more spontaneous form of flattery last week: Newsweek (circ. 805,461) launched an experimental Quick-sized imitation called People Today. Its editor: Allen Chellas, 39, an alumnus of Parade and Holiday.

People sells for a dime, will come out fortnightly in twelve test cities. The first issue carried no ads, featured a haggard Faye Emerson on the cover, and...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!