By every audience-measuring system known to radio, Jack Benny has long attracted many millions more listeners than Arturo Toscanini and his NBC Symphony. But box-office receipts in Cleveland's Public Auditorium tell a different story. Toscanini, stopping off on his U.S. tour, grossed $29,000 and played to an audience of 9,500. A week later in the same auditorium, Jack Benny's traveling show grossed a mere $11,000 from an audience of 3,737.
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