Radio: New Love

"Staying in radio is like wearing the same old suit—for good or bad, you should change." After 13 years as a topliner in radio, Ventriliquist Edgar Bergen thus announced his entry into a new medium last week. He has signed up for three TV shows to be sponsored next season by Coca-Cola.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!