As an Iowa farm boy, Stan Talbott had a slick way of convincing roadside customers that he sold only freshly laid eggs. Stan would duck into the henhouse where he kept his ready-packaged eggs, push the hens about to make them cackle, and presently reappear with the eggs carefully sprinkled with pillow feathers.
In due course Salesman Talbott became advertising vice president of Joyce, Inc., one of the world's biggest makers of women's play shoes. To get a line on women's likes & dislikes, he tried a door-to-door canvass, but busy housewives...
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