Radio: Anything's Better Than Nothing

Most of the 400-odd TV men who gathered in Chicago last week for the Second National Television Conference were in a cheerfully self-satisfied mood. They crowded the Red Lacquer Room of the Palmer House and reported black ink on their books for the first time.

In one year, the number of television sponsors had soared from 680 to 2,316, boasted Du Mont's TV network General Manager Chris Whitting. Said he: "Our network tripled its billing in 1949, grossing in excess of $3,000,000." Beefy Harry Bannister, general manager of Detroit's WWJ-TV, saw nothing ahead but a golden future: "I don't think it matters...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!