Sport: What Price Football?

On the open market, a flashy high-school halfback came to as much as $10,000. An Ohio teen-ager got bids from 61 different colleges. One offer sounded like the prize list of a radio quiz show: board, room, tuition, books, free laundry, $300-a-month spending money, clothes, free transportation to & from games for his family, $5,000 in the bank in his senior year.

What was it all about? Football, which drew crowds and made money. Two years ago the National Collegiate Athletic Association tried to poultice the swelling with a mustard plaster called the Sanity Code. The code permitted athletes free tuition and...

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