A Letter From The Publisher, Jan. 23, 1950

As a result of a special offer we made just once when TIME was very young, 189 of you (or your heirs) will receive TIME without further cost as long as we publish it.

As far as we know, the offer was unique in U.S. publishing—a perpetual subscription to TIME for $60. We made it about 20 years ago for a very limited time and then withdrew it forever. It was clearly a perpetual, not a lifetime subscription, transferable, inheritable, noncancelable, and -it was good until the end of TIME, the Weekly Newsmagazine.

The perpetual...

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