In the rough and tumble competition of the trucking industry, Trucker Richard R. Riss knows that strong companies tend to get stronger and weak ones to die. Says he: "We've got to keep getting stronger." Trucker Riss is already pretty strong. His Riss & Co., Inc. is one of the world's longest trucking lines (37,000 miles of routes between Denver and the East Coast), the best moneymaker in the business (1953 net before taxes: $2,882,919), and the fifth largest in terms of total operating revenues ($29,114,678). Last week Riss made his bid to become stronger than ever. He began...
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