TRANSPORTATION: Strength on the Highway

In the rough and tumble competition of the trucking industry, Trucker Richard R. Riss knows that strong companies tend to get stronger and weak ones to die. Says he: "We've got to keep getting stronger." Trucker Riss is already pretty strong. His Riss & Co., Inc. is one of the world's longest trucking lines (37,000 miles of routes between Denver and the East Coast), the best moneymaker in the business (1953 net before taxes: $2,882,919), and the fifth largest in terms of total operating revenues ($29,114,678). Last week Riss made his bid to become stronger than ever. He began...

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