Medicine: Professional Advice

The public-relations director of the A.M.A. last week offered the medical profession some pointed professional advice: now that the threat of compulsory health insurance no longer hangs over U.S. medicine, doctors should quit squabbling among themselves, Director Leo Brown told the Kentucky State Medical Association. Also: "We need more interest in the public and less in ourselves."

For the medical profession, Brown spelled out his definition of good public relations as: "Prompt, courteous, efficient service made available 24 hours a day and 365 days a year." And, he added, "good public relations is something like making love—you have to participate in it...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!