The Press: It's Only Money

During the summer doldrums, newspapers give away free dishes, free trips to Miami, free encyclopedias, free almost anything—just to keep circulation going. This summer, Hearst's tabloid New York Mirror is simply giving away money. By last week, after one month of its "Lucky Bucks Treasure Hunt," the Mirror had tossed out some $10,000.

The rules of the treasure hunt are simple. Each day the Mirror prints the serial numbers of 14 to 19 "Lucky Bucks": dollar bills put into circulation via gas stations, food counters, newsstands, department stores, taxicabs, etc. Anyone who spots a...

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