A Letter From The Publisher, Aug. 17, 1953

A few weeks after his gift subscription to TIME began, a Marine sergeant stationed at the U.S. consulate in Rabat, French Morocco, got a phone call. At first he thought it was a practical joke. Said the voice on the wire: "My name is Paul Perret. I'm from TIME. and I'd like to know whether your magazine has been getting to you when it should."

The phone call was no practical joke. Paul Ferret's job is to see that the sergeant in Rabat—and all other TIME readers in the U.S. armed forces in England, Europe and North Africa—get their copies regularly. A...

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