Radio: Report on Phonevision

In Hollywood, the Theater Owners of America cried that it was "a monumental flop." In Chicago, Zenith Radio's vocal President Eugene F. McDonald Jr. crowed: "It was successful far beyond our expectations." Both were talking about Phonevision, the system of selling feature movies by television and charging the set owner $1 per picture on his phone bill (TIME, Jan. 8). In a preliminary report on the 90-day test of Phonevision among 300 Chicago families, McDonald claimed last week that his brain child was a lusty million dollar baby.

During the first month of the test, said McDonald, the average Phonevision family saw...

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