Up From the Counter

The top operating company of the country's biggest retail food sellers announced that it had a new president. The Great Atlantic & Pacific Tea Co. of New Jersey, whose executives have a passion for anonymity, needed only a three-sentence press release last week to say that Ralph W. Burger had been named to succeed David T. Bofinger, who died last December. To businessmen, 61-year-old Burger was almost completely unknown, and A. & P. did not enlighten them. He had never been listed in Who's Who in America nor in any of the other directories with which U.S. industry keeps...

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