Radio: How Are You, Baby?

The husky, caressing voice murmurs: "Hello, muffin, this is your lonesome gal. How are you tonight, baby? Your lonesome gal loves you better than anybody in the world, just remember that . . ." These fudgelike endearments, dripping from U.S. radios every weekday night, cause chest flutterings and glassy stares in cross-country truck-and-trailer rigs, diners, Army barracks and teen-age bedrooms from El Pasp to Boston.

The alluring voice belongs to a tall, slender woman who looks something like Rosalind Russell and wants to be known only as Lonesome Gal. She is not at...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!