GOODS & SERVICES: New Ideas, Nov. 29, 1954

GOODS & SERVICES

Musical Wheaties. As a new promotional gimmick for Wheaties, General Mills has bought 12 million plastic phonograph records (sample ditties: Dixie, Three Little Fishes) from Rainbo Record Corp., Los Angeles. The records are a cut-out part of the Wheaties box, can be played on any 78 r.p.m. phonograph.

Distant Talker. American Telephone & Telegraph has started installing a "distant talking" telephone that picks up conversations within a radius of 5 ft. from the phone, thus permitting several persons to take part in a telephone conference. The set, which includes a microphone and loudspeaker, looks like a conventional phone, can...

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