The Theater: Curtains

It takes a heap of money to put a show into a Broadway house, and a heap more to keep it there. A smash-hit musical like The Pajama Game (TIME, May 24) cost a relatively low $190,000 to get started but it has to gross $31,000 a week to break even. Fanny cost its producers $265,000, has a weekly break-even figure of $34,000 and must run 17 weeks to pay off its cost. In Fanny's case, however, there is little worry—its weekly gross so far is a whopping $66,000.

But there is no longer any such thing as a small Broadway hit,...

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