The Press: Rescue in Los Angeles

The Los Angeles Daily News seemed on its deathbed ten months ago when former Democratic Congressman Clinton D. McKinnon bought the paper (TIME, Jan. 4). It was about $2,000,000 in debt and losing at the rate of $1,500,000 a year. McKinnon set out to woo "militantly Democratic readers," pepped up the writing and reporting and aggressively went after new advertising. He succeeded in cutting the daily losses of the News from $4,600 to less than $1,000 a day. But McKinnon's remedies were not enough.

Last week the News got the kind of medicine it needs most. McKinnon...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!