GOODS & SERVICES: New Ideas, Aug. 11, 1952


Business Brain. In Brooklyn, the Electronic Computer Corp. offered a midget-sized (6 ft. by 10 ft.) electronic brain, the Elecom 100. The compact machine will answer such practical corporate problems as the overall wage bill, taxes, etc. Capable of "remembering" 102,400 combinations of nine decimal digits each, the brain can also be used for complicated aerodynamic problems. Elecom is run from a panel on an office desk, and the answers are recorded on an electric typewriter. Price: $62,500.

New Zest. Procter & Gamble began test sales of Zest, a soap which...

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