CORPORATIONS: More Bounce

Alfred N. (for Nu*) Steele is a 51-year-old executive who keeps a bottle on his desk and takes frequent swigs from it, even when he has visitors in his office. The bottle contains Pepsi-Cola, the drink that Steele took over two years ago when Walter Mack was kicked upstairs to chairman (later he left the company). At the time, Pepsi had gone flat: earnings were down 78% from their peak, dividends had been stopped. Since then, President Steele has proved that he has plenty of bounce to every ounce of his 208 Ibs....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!