Alfred N. (for Nu*) Steele is a 51-year-old executive who keeps a bottle on his desk and takes frequent swigs from it, even when he has visitors in his office. The bottle contains Pepsi-Cola, the drink that Steele took over two years ago when Walter Mack was kicked upstairs to chairman (later he left the company). At the time, Pepsi had gone flat: earnings were down 78% from their peak, dividends had been stopped. Since then, President Steele has proved that he has plenty of bounce to every ounce of his 208 Ibs....

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