Radio: The Old Scotchman

Radio's four major networks were beginning to take serious notice last week of a bustling new rival. Sparked by energetic, moonfaced President Gordon McLendon, Liberty Broadcasting System has grown in the past three years from one station in Texas to 240 in 34 states by concentrating on a single specialty: bringing broadcasts of major-league baseball games to the vast audience beyond the reach of stations in the major-league cities.

Sports-minded Gordon McLendon first got the idea for his network during the war, when he found that boys from Arkansas argued just as hotly as Brooklynites about big-league baseball, even though the only...

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