Cinema: Onward & Upward

In Chicago last week, a neighborhood cinemansion called the 400 Theater took ads announcing a new policy with revolutionary implications: "Exclusive Showings of Finer Films with a Special Appeal to the Discriminating (N.P.)." A footnote explained the initials: "No Popcorn."

But showmanship in the old tradition was also making headway. With the drive-in theater season about to begin, the Hilltop Drive-In near Perryville, Mo. planned to lure the customers by installing the added attraction of two monkeys in a cage. In Champaign, 111., the Twin City Drive-In prepared to put in another piece of bait: a 300-lb. bear.


Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!