In Chicago last week, a neighborhood cinemansion called the 400 Theater took ads announcing a new policy with revolutionary implications: "Exclusive Showings of Finer Films with a Special Appeal to the Discriminating (N.P.)." A footnote explained the initials: "No Popcorn."
But showmanship in the old tradition was also making headway. With the drive-in theater season about to begin, the Hilltop Drive-In near Perryville, Mo. planned to lure the customers by installing the added attraction of two monkeys in a cage. In Champaign, 111., the Twin City Drive-In prepared to put in another piece of bait: a 300-lb. bear.
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