RETAIL TRADE: Young Man of Promise

When curly-haired Edward W. Carter took over as executive vice president of Los Angeles' Broadway Department Store, Inc. in 1946, he vowed to double the company's $31.8 million business within three years. After four years with Broadway, 38-year-old Ed Carter, now president, hasn't quite reached his goal. Sales in 1949 were $50.6 million. But last week he kept his word in a different way.

Broadway arranged to buy northern California's Hale Bros. Stores, Inc., thereby forming a 15-store chain with combined sales of $88 million, the second biggest west of the Mississippi. (The first: Los Angeles' Bullock's, Inc.) The deal...

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